After piecing together all of the essential components of your website, it’s finally time for you to launch it. Of course, you didn’t put in all of that work just to have it merely exist with no expectations, right? Instead, you probably want it to actually do something for you, such as bring in more leads, sell more products or increase your brand awareness. The only way to do this is by implementing a strong call to action.
What is a Call to Action?
One reality that you have to face is that your website is in competition with millions of others. With so much noise to filter through, web surfers often have an incredibly short attention span. That means you have seconds to grab their attention or else you end up losing them.
A call to action can solve this problem, as it helps visitors understand exactly what the purpose of your site is. For example, if your goal is to generate leads, your website may be nothing more than a simple landing page with minimal (but very powerful and specific) content and a contact form or phone number that tells the visitor to contact you. The more precise you are with your call to action, the better your results will be.
Tips to Make Your Call to Action Shine
To help you put together a strong call to action that will help you get the results that you desire, check out the following tips:
Start with the end and work backwards. What is it that you want your visitor to do when they land on your website? The more specific you are, the easier it will be to come up with a winning formula.
Narrow down the market and individuals that you wish to target. Learn and understand the language that your target market is familiar with. Integrate words and phrases into your copy that speak to them and grab their attention. It takes practice, but the more you are able to refine it and drill down to the specifics, the better your outcome will be.
Use trigger words and phrases. Words that are powerful and evoke emotion will excite your visitors and encourage them to take action. Examples like “act now”, “limited time” and “don’t delay” are excellent trigger phrases that push visitors to make a quick decision.
Tighten it up. You want your call to action to get your message across quickly. Keeping it short and sweet helps with clarity, causing your visitors to act fast without even thinking twice about it. Make things easier for your visitors and the rewards will follow.
Always split test for the best results. You will never know how well your call to action works unless you create different variations and test them against each other. Strive to do as much testing as possible until you find the formula that brings in the highest response.
Create Your Unique Call to Action Now
If your website is lacking direction and clarity, take advantage of the call to action tips listed above. By implementing them all, you will be able to turn things around and finally get your visitors to do exactly what you’ve always wanted them to!