Every brand needs a Logo. Brands, companies, community organizations, youth groups, dance or sports teams, and even politicians are just some of the many examples of groups of people who usually have some kind of Logo associated with them or their products. A Logo is a simple image that will help you represent your brand.
Logo are often printed on promotional items and merchandise, used on printed and web marketing materials, and sometimes even used to identify members of the group on uniforms, business cards and other branded personal items. For nonprofit organizations, your Logo can be displayed by your supporters as a sign of solidarity and bands fans often wear Logo-ed shirts or put bumper stickers displaying the bands Logo on their cars and other belongings. No matter what type of organization you are designing a Logo for there are a few things to keep in mind. These tips will help you create a Logo that will be iconic and serve your brand for as long as it exists.
A design that is one hundred percent original is imperative for anyone who wants their Logo to really represent their product or brand. If you create something that looks similar to another product or group’s Logo all you will accomplish is reminding people of their brand instead of establishing a clear vision of your own product. If you use artwork databases to create your image, you run the risk of looking like a copycat if someone else licenses that same image for their Logo. If you are not an artist, it is well worth the investment to hire a graphic designer to help you with your Logo design.
Another thing to keep in mind when you are designing a Logo is that you should not get caught up in creating a complex design that looks great in only one medium. Your Logo should not only look great in color on the computer. It needs to be able to transition from large poster to small business card. You should also test to see how it looks small, like it would appear on a business card. You may want to incorporate your design into a T-Shirt screen print or print it on the side of a mug in the future. A successful Logo can be easily identified if it is printed big, small, low resolution, high resolution, in full color, or in black and white. When you are working on your design, make sure you view your Logo in many different ways so that you can address any problems before you print your marketing or other materials.
Logo Coloring :
More color is not always better. Your color choices will be affected by many things including the product you are trying to sell or idea you are trying to promote. While color can be a good way to make your design catchy, you should try to limit the number of colors your use in your design. Also, think about contrast as much as you think about color. If your Logo utilizes contrast well, it will easily translate to black and white without losing its impact.