Five Surefire Steps for creating Successful PPC Ads

PPC ads are one of the most popular online ad methods since they’re so quick and simple to set up, yet can pay off. Marketers have built their fortunes with PPC ads, and many companies are now taking advantage of them in order to drive traffic and try to beat the competition’s organic search results.

PPC, which stands for pay-per-click, is an effective method because you’re only paying for the customers who click through to your site. Yet you also need to know how to create a successful PPC ad if you want to make a profit. Here are some highly-effective, yet fast tips to help you create a successful campaign.

1. Make sure your language is clear and easy to understand

You may be able to save space by using long words, but people won’t click through. Their attention spans are short, so most people will simply click away or ignore your ad if they can’t understand it quickly. If you think your language is simple enough, read your PPC ad out loud a few times and see what words you stumble over, then fix them up. Make sure most of your words are one or two syllables.

2. Add vivid, emotional words

Your language doesn’t have to be complicated to be emotional. You need to make sure there are vivid words at work when you create a PPC ad. These words will catch people’s attentions and get them to click through even before they read and understand your core message. Quick, emotional decisions are what you want to encourage.

PPC ads

3. Focus on both keywords and intent

If you’re creating a PPC ad for the term “how to buy cars” (a very competitive term), how do you think it differs from a keyword like “buy a car comparison guide” or “buy cars on auction sites” in terms of user intent? Users are looking for a how-to guide to get them from point A to point B in the first example, but they need to be able to compare different brands of cars and read reviews of specific makes and models in the second example. In the third example, they want to buy a car on an auction site. Look at what page you’re linking to with the PPC ad and make sure it’s meeting the need of not just the keyword, but the intent behind it.

4. Add an offer and call to action

What’s the point of PPC if you’re sending readers to a page that they will click away from? Make sure the page you’re sending your reader to has a clear offer and call to action, and if possible, reference this offer in the ad. If you’re trying to get subscribers for an email newsletter, tell them you’re offering 7 tips for free, then turn these seven tips into a series to start your email newsletter autoresponder sequence and provide a signup box with a call to action on the linked page.

5. Don’t use too many abbreviations

The occasional abbreviation can help you get around character limits, but if you use too many, it seems sloppy and unprofessional. People might not know what acronyms mean or they might prefer an ad that has simpler wording and complete, spelled-out words. Truncated sentences can be annoying to read, even in a short-form ad.

PPC ads are an effective and quick way to generate traffic, but you shouldn’t just blindly create ads. Make sure you know what you’re doing when you start your PPC campaign so you get the best possible results out of it.





  1. AshishAshish08-20-2013

    Hey Anirudh,
    Really nice points…As a newbie i really needed it..Thanks for sharing such useful info.

    Regards
    Ashish

Leave a Reply