Any blogger or internet user who has some sort of undertaking related to the online world has heard of search engine optimization or more commonly known as SEO. Everyone knows at least its basics – the definition, procedures, benefits and much more.
SEO is believed to be important in travel blogs, especially for travel blog owners who are aiming at their travel blog’s publicity. For this reason, they do the essential steps in optimizing their travel blog, on-page or off-page.
Among these are creating unique and valuable page title tags and description tags, ensuring that all pages can be indexed by search engines by having a link from somewhere within the site and ensuring that the pages’ URLs are SEO friendly. Aside from these on-page SEO undertakings, travel bloggers also network with their fellow travel bloggers by leaving comments in the posts or offering guest posts.
These are all helpful steps for the travel blog’s SEO but one important consideration is the travel blog’s quality content. A travel blog is among the most sought after blogs since several people are into travel or are simply amazed by different travel destinations. But without quality content that travel bloggers can write themselves, get from guest bloggers, or outsource through travel content writing service providers, other SEO efforts will also be put into waste.
Here are the importance of quality content for a travel blog’s SEO:
- Quality content will keep followers interested and invite new ones –
Doing all the necessary SEO steps will give a significant difference when it comes to giving a travel blog a good position in search results and generate huge traffic. However, even if a lot of internet users will be driven to the travel blog, they will not read further if they can’t find what they want or need.
Continuous flow of quality content will always keep readers interested. Also, in the online world, word of mouth travels fast. Readers will certainly share what they have read and liked to their network of friends.
- Quality content contributes to the travel blog’s SEO
Quality content also means keywords are properly used to make it search engine friendly. Bloggers should know the right keywords that they will use in their blog’s content. They also should be aware of the technicalities of keyword density and keyword positioning. Travel bloggers who are doubtful about these can always get help from travel content writing service providers who can guarantee interesting and informative travel content that are also search engine optimized.
- Quality content can be a source of backlink from other reputable sites
We all know that good backlinks contribute to a travel blog’s publicity and consequently, with the blog’s SEO. Other blog’s that find your content valuable to their content will include in it a link leading back to your travel blog. Search engine recognizes blogs that have quality backlinks since they indicate influence in the niche.
Even with the prevalence of other means of promoting a travel blog such as through social media, promoting to friends and relatives, emailing the blog’s URL to one’s email contacts, etc., we can never underestimate the power of search engines in driving traffic to one’s travel blog. For this reason, it makes perfect sense to spend some time and effort in search engine optimizing a travel blog and ensure the quality of a blog’s content.
About the author:
This article is written by Sandy Allain, an expert in SEO for travel and education blogs. He has also contributed several articles about optimizing a travel blog.