Search Engine Optimisation or SEO is a fairly new concept that since its appearance a few years ago is constantly in the mind of many website owners. While some still might not understand what this abstract acronym can do for their site, the reality is that a good SEO campaign can benefit a website in many ways.
Increase visibility in Google ranking
Why did you create a site in the first place? Most probably for people to see it, right? If this is the case, remember that a site that is not well optimised is basically invisible to the eyes of most users that are searching on the internet for the product or service you offer.
When potential clients go to Google and type the keywords of whatever it is they need, your aim should be to feature as prominently as possible in the results, so they can consider your brand to satisfy their needs.
If you increase your visibility more users will visit your site – it will generate more traffic, and this will inevitably improve your business in terms of branding and sales; you will then be able to start creating a brand with personality and strength.
Another benefit of raising your site’s traffic is that it will automatically improve your SEO. Search engines prioritise brands with high traffic because “if so many people are visiting this, it might be because it offers something good and relevant”. This is Google’s reasoning when it comes to traffic – so the more of it the better.
Having more people visiting your site will directly improve your popularity and authority as a brand. Even if users don’t spend money on your company, at least they will know you are there, and will be able to go back to you if they need you in the future.
Improving your brand awareness is essential for a company because it is proof of its reliability and authenticity. If Google ranks your site high thanks to a good SEO campaign, it will mean that the search engine considers it trustworthy and appropriate. These characteristics will also remain in the mind of your site’s visitors when thinking about your brand.
Another great advantage of running an SEO campaign is that it is incredibly cost effective. The Return On Investment (ROI) of improving your SEO is very high. It improves significantly your website visibility and traffic, as well as your business’s brand awareness and sales; these are very important benefits you will get in return for implementing the techniques that an SEO campaign involves.
Increase your revenue
The final goal of every business is –obviously- selling. Improving your website’s SEO will increase your visibility; this will inevitably lead your site to increase its traffic, which will, eventually, result in a boost in sales.
It is simply a matter of probability. The more people visiting your site, the more likely it is that one of those users ends up buying what you sell. In a time in which almost every company has an online ‘window’ to the world, the competition is very high; therefore, being competitive online is essential. This is where effective SEO campaigns come in.
Author for this guest post is a content writer with Manual Link Building. He writes about SEO, link building and internet technology topics.